The municipalities of the Costa Daurada are committed to technology at the service of tourism
Technology has transformed the tourism industry completely and in every aspect. One of the main impacts is the empowerment of the traveler. This same technology has allowed the traveler to be much more informed and to acquire a proactive role in organizing the trip.
At the same time, municipalities and entities have found another way of approaching tourists, with information of many types and greater knowledge of visitors to the locality.
And it is that the use of digital technologies has transformed tourism, managing to improve management, also creating more sustainable, inclusive and personalized expectations. All this was revealed on Friday at the conference held by the Eurecat technology center and the Tourist Board of the Tarragona Provincial Council, in collaboration with the Vila-seca City Council, on digital technology with the aim of optimizing the tourist experience .
According to Ignasi Capellà, co-founder of the entity and CMO of Broomx, "the future of tourism will be immersive, personalized, inclusive of people's abilities and aware of environmental impact."
More and better experiences
From these words emerges the idea that digital technologies will be integrated into the tourism value chain and "immersive experiences will be consolidated as common tools both in the inspiration phase and to offer new forms of personalized entertainment and interpretation of the resources to visitors, while also promoting sustainability.
Data intelligence is used to collect and offer data between visitors and locations
It is about knowing what tourists want and what kind of use they make of the places they visit on the Costa Daurada. That is why we speak of the 'intelligent destination model'. Thanks to Big Data, there is now an opportunity to improve the tourist experience, adapting it to the new times.
But, how is this commitment currently reflected in the coastal municipalities and what are the future forecasts? There are several towns that have already launched the 'smart' initiative in favor of tourism.
The Sphere in Miami Beach
Mont-roig i Miami Platja has opted for the recently opened Miami Platja Tourist Office, l'Esfera, which has digital enhancements with an interactive multi-fingerprint screen and a tablet linked to a personalized webapp with all the tourist services in the municipality.
Through interaction with the device, the user can discover twenty sites of tourist interest that can be visited, in addition to all the information on accommodation, restaurants, tourist services, unique experiences, hiking trails, bike routes, beaches and coves. of the municipality, as well as all the information related to Joan Miró and the location of healthy spaces and children's areas for families. The visitor will also find recommended routes, the agenda with the closest events, high quality images, with information and detailed descriptions of what can be done and with all the geolocated points. Once the selection of the personalized route has been made based on your preferences, you will be able to download it to your mobile device.
The information is offered to the visitor in 5 languages, Catalan, Spanish, French, English and German. The project improves the welcome experience for visitors and, at the same time, offers a support tool for tourist informants.
In other municipalities, technological systems for tourism have not been developed as much. In many cases it is mainly about the collection of data and statistics. In Torredembarra, from the Regidoria de Turisme they assure that «although it was our intention, for the moment we have not carried out any action or initiative related to the use of smart technology or systems for user service. We only have technology associated with data collection, such as the municipal vehicle entry and exit control cameras or the use of the Tourist Data System to collect occupancy data in tourist accommodation.
The same thing happens in L'Hospitalet de l'Infant i Vandellòs, where the council points out that they only have technology associated with data collection, as is the case with those in Torredembara.
In all cases, data collection is used by municipalities to analyze, 'map' the flow of people and implement actions.
As the vice president of the Diputació's Tourist Board, Camí Mendoza, indicated this week, "digital technology and optimization of the tourist experience form an inseparable pair." The commitment in the coming years will follow the path already begun of the use of data intelligence in the sector in favor of a more intelligent and sustainable management of tourism resources, in addition to having valuable information that helps facilitate decision-making In this sector.