There are already a few multinational companies that have announced that they will withdraw their investments from Russia or that restrict their activity in that country.
Significantly, two of the largest, BP and Shell, belong to the oil sector. It is possible that Moscow, with the help of China, will be weathering the direct effects of the economic sanctions applied by the West. But the Russian economy, in the medium and long term, could be seriously damaged and see its development possibilities diminished. Because he faces something worse than sanctions: the fear and mistrust generated by his government. Quite simply, doing business in a country that could embark on a destructive war of conquest at any moment does not seem like a good idea. And, for companies more directly related to the consumer, it will not be pleasant to see their brand associated with a ruthless invader. Russia already has an immense territory, conquering more will not bring her anything. Natural resources, such as gas, oil and raw materials, are its great wealth, but its economy is small compared to the size and population of the country. Its nominal GDP is far behind that of Italy or that of tiny South Korea. We will see how the war evolves. If it drags on, it will be terrible for the Ukrainians but also a failure for Putin. In any case, the leaders of Podemos are right on one issue: the diplomatic channel must be kept open. This does not imply that weapons should not be sent to Ukraine at the same time, but at some point Europe will have to sit down with Russia at the negotiating table again. Zelensky himself is doing it. I wish a quick ceasefire would come out of there.