Amazon announced on Tuesday that has decided to close dozens of physical stores, including all of his bookstores and the stores he had set up to sell popular products in person on his e-commerce platform.
closures will affect 68 stores that the company has in the United States and the United Kingdom and its employees will be relocated to other positions or compensated if they decide not to continue with the company, according to company sources.
In recent years, Amazon had opted to open a whole series of physical stores with different concepts, from supermarkets to specialized spaces in electronic products with your brand.
The decision known this Tuesday puts an end to some of the most notorious experiments in this field by the company, especially the closure of its Amazon Books stores.
Amazon, which based a large part of the beginning of its business on the online sale of books and which led to the closure of many establishments, opened its first physical bookstore in 2015 in Seattle and in the following years he extended that model to many other cities in the United States.
They will also close 4-star establishments (who sold very popular products on their website) and the calls Pop-up stores.
The company explained that it remains committed to continuing with retail concepts and opening new spaces, such as the recently opened Amazon Style clothing stores.
It will also continue to offer its Just Walk Out technology, which allows you to buy in stores without checkouts thanks to an application for the telephone and technology that follows the passage of the client through the establishment and registers the products that he takes to charge him electronically.
The e-commerce giant also continues to have a major supermarket business with Amazon Fresh and as owner of the Whole Foods chain
“We have decided to close our Amazon 4-star, Books and Pop Up stores and focus more on Amazon Fresh, Whole Foods Market, Amazon Go and Amazon Style and our Just Walk Out technology. We remain committed to creating good and lasting experiences and physical commerce technologies,” a spokeswoman told Efe.